Apple Inc. is replacing its long-running iPhone Upgrade Program with a broader device leasing service, marking a shift in how it sells its hardware as the technology giant seeks to keep customers upgrading more frequently despite rising device prices.
The...
Apple has sued OpenAI and two former Apple engineers, accusing the artificial intelligence company of benefiting from the alleged theft of confidential hardware trade secrets as it accelerates its push into consumer devices, marking a dramatic escalation in tensions...
Apple Inc. has agreed to spend more than $30 billion on semiconductor components from Broadcom Inc. through 2031, expanding a long-term partnership that underscores the iPhone maker's growing commitment to U.S. manufacturing and supply chain resilience.
The multi-year agreement covers...
Apple Inc. has introduced a fully reengineered version of Siri, marking one of its most significant pushes into artificial intelligence with a system designed to be more conversational, context-aware, and deeply integrated across its ecosystem.
The new assistant, branded Siri...
Apple has introduced a new App Store subscription option that could reshape how users pay for digital services: monthly subscriptions with a 12-month commitment period.
The update gives developers a fresh way to offer more affordable entry pricing while still...
Apple said on Tuesday that Chief Executive Officer Tim Cook will transition to executive chairman, with senior vice president of Hardware Engineering John Ternus set to become the company’s next CEO effective September 1, 2026.
The leadership change, unanimously approved...
Apple has announced that Johny Srouji will assume the role of Chief Hardware Officer, effective immediately, marking a significant leadership shift within the company’s executive team.
Srouji, who previously served as Senior Vice President of Hardware Technologies, will now take...
The rapid expansion of East Africa’s digital economy is outstripping its security foundations, as fraudsters increasingly use artificial intelligence to exploit the region's mobile-first infrastructure.
According to the 2026 Digital Identity Fraud Report by Smile ID, the landscape of cybercrime...
Apple on Thursday unveiled MacBook Neo, a new 13-inch laptop with Apple silicon, a Liquid Retina display, and all-day battery life, starting at $599. Apple positions the device as its most affordable Mac yet, designed to compete with Chromebooks...
Apple on Tuesday introduced the iPhone 17e, a more affordable addition to its iPhone 17 lineup, aiming to offer high-end performance and features at a lower price point as competition intensifies in the global smartphone market.
Priced from $599, the...
Apple on Tuesday unveiled its new M5 Pro and M5 Max chips, introducing an Apple-designed Fusion Architecture aimed at delivering major gains in CPU, GPU and on-device AI performance for professional users.
The new processors will power the latest MacBook...
Apple on Tuesday introduced updated 14-inch and 16-inch MacBook Pro models powered by its all-new M5 Pro and M5 Max chips, promising major gains in CPU, graphics and on-device artificial intelligence performance.
The new MacBook Pro delivers up to four...
Apple on Tuesday introduced a new MacBook Air powered by its M5 chip, promising faster performance, expanded artificial intelligence capabilities and double the starting storage, as the company continues to push its custom silicon across its product lineup.
The new...
Apple on Tuesday introduced a new iPad Air powered by its M4 chip, promising faster performance, more memory and improved connectivity while keeping starting prices unchanged, as the company pushes deeper into on-device artificial intelligence.
The updated iPad Air comes...
Apple has introduced its Digital ID, a new way to create and present an ID in Apple Wallet using information from their U.S. passport, and present their ID with iPhone or Apple Watch
The Digital ID is rolling out first...
Apple has unveiled its latest custom silicon, the M5 chip, its most aggressive leap yet in artificial intelligence processing as it seeks to keep pace with rivals Nvidia and Qualcomm in the rapidly intensifying AI hardware race.
Built on third-generation...
Apple has launched an upgraded version of its Vision Pro headset powered by the new M5 chip, delivering faster performance, sharper visuals, and extended battery life. The refreshed model also debuts a Dual Knit Band for improved comfort and...
Apple has launched the new 14-inch MacBook Pro, powered by its M5 chip, with great promise of a major leap in AI performance, speed, and efficiency to the Mac lineup.
The Apple M5 chip introduces a next-gen 10-core GPU with...
Apple has unveiled the next-generation iPad Pro powered by its new M5 chip, bringing major leaps in AI performance, graphics, and efficiency to its flagship tablet line.
The M5 chip features a next-generation 10-core GPU with a Neural Accelerator in...
Apple’s new iPhone 17 Pro and iPhone 17 Pro Max have arrived, bringing what the company calls its “most powerful and advanced Pro models ever.” Both feature a dramatically redesigned aluminum unibody, the new A19 Pro chip, and a...
Apple has introduced the iPhone Air, its thinnest and lightest iPhone to date, featuring a redesigned titanium frame, pro-level performance, and advanced camera systems in a form factor just 5.6mm thin.
Starting at $999, iPhone Air runs on Apple’s new...
Apple Inc., which just launched its iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, has also launched its premium wireless earbuds, AirPods Pro 3, promising great sound quality, health tracking, and real-time language translation.
The wireless earbuds mark...
Apple has just introduced the iPhone 17 Pro and iPhone 17 Pro Max with a A19 Pro, Apple's most powerful and efficient chip powering its camera systems, mobile gaming, and Apple Intelligence.
Apple says the phones are built with a vapor chamber that is laser-welded...
Apple has finally launched the iPhone 17, with a new Center Stage front camera; 48MP Fusion Main camera and 48MP Fusion Ultra Wide camera.
The 6.3-inch Super Retina XDR display comes with the new Ceramic Shield 2 front cover with...
Apple's chief operating officer Jeff Williams is leaving the company later this month, Apple has announced in a statement.
Jeff Williams will be replaced by Sabih Khan, Apple’s senior vice president of Operations, as part of a long-planned succession.
Williams will...
Apple's iOS 26 is bringing Liquid Glass design, Apple Games and Apple Intelligence to life and giving great updates to the Phone and Messages apps.
iOS 26Liquid Glass is translucent and behaves like glass in the real world. Liquid Glass...
Apple has announced iPhone 16e, a new addition to the iPhone 16 lineup available in two elegant matte finishes — black and white — with colorful cases available to accessorize. Pre-orders begin today Friday, February 21, with availability beginning...
Apple waited until the final day to unveil the highly anticipated M4 MacBook Pros. These laptops are available in the familiar 14-inch and 16-inch sizes and offer three chipset options: the M4, the M4 Pro—which debuted with the latest...
Apple’s week of Mac announcements concluded this morning with the debut of the new M4 MacBook Pros, completing the picture of the M4 chip lineup set to power Macs for the next year (excluding the M4 Ultra, whose release...
In September, Apple introduced a range of new features with iOS 18. Now, Apple is rolling out iOS 18.1, along with iPadOS 18.1 and macOS Sequoia 15.1, which includes Apple Intelligence, Apple’s suite of AI tools. This update brings...
