South Africa’s EMGuidance has won the final round of Seedstars World South Africa and will represent the country at the Seedstars Summit in Switzerland to compete for up to USD 500,000 in equity investment.

The event, held on Thursday, June 29th at Standard Bank Auditorium saw 10 selected startups present their ideas in front of a jury panel of which EMGuidance became the winner.

EMGuidance solves a critical problem for medical professionals by aggregating medical content from regional experts in one app. As part of the prize, EMGuidance will be participating at Seedstars Summit, taking place in Switzerland in April 2018, a weeklong training program with the opportunity to meet the other +75 winners, as well as investors and mentors from around the world.

The startup stands chance to receive a $500k equity investment if it wins the Seedstars World Grand Finals.

Zlto, a digital rewards platform that incentivizes its users for postitive behaviors, came second, and Empty Trips Pty Ltd, Africa’s first online smart transport marketplace connecting transporters, brokers and shippers, grabbed the last spot in the top 3.

The other startups invited to pitch were GreenFingers MobilemboraCommuScoreMuziInvoiceworx, Lenoma Legal, and Home Farm).

The 10 startups pitched in front of a jury that consisted of Quinton Dicks, CEO at SA SME FUND LIMITED, Ivan Epstein, Chairman of Cash Connect and Tricolour at Tricolour Investments, Audrey Mothupi, CEO of SystemicLogic, Lebo Gunguluza, Group Chairman Gem Group, Jayshree Naidoo, Head of Incubator at Standard Bank, and Polo Radebe, CEO at IDF.

Moreover, Seedstars World has partnered with the Merck Accelerator to support seed-stage companies healthcare, life science and performance materials. The most promising HealthTech startups will receive office space in the Merck Innovation Center in Kenya or Germany, mentoring and coaching of up to €50,000. In total, each prize package is worth around €200,000.

“We had a pleasure meeting talented entrepreneurs from different cities and backgrounds in South Africa, and seeing them do such an amazing job representing themselves and their startups on this big South Africa Finals stage.” says Fanny Dauchez, Associate for Seedstars World Africa.”We look forward to coming back again next year, and working with the South African ecosystem enablers to empower startups and give them tools to take their business to the next level.”

Seedstars World’s next stop is Kinshasa, Democratic Republic of Congo, to select the most promising startup in DRC. Applications are closed but people can still RSVP to attend the event here: