GoMetro is one of six startups chosen from across the world to join the 12-month IM Accelerator expected to assist GoMetro with its market entry into the UK transport supply chain from its home base in Cape Town, South Africa.

The Intelligent Mobility (IM) Accelerator is a partnership in the UK between Transport Systems Catapult and Wayra UK to boost high-growth startups in the mobility sector.

 “When we chose the UK as the first market that we would aim to enter, it was because the UK has a lot of similarities with our home market of South Africa – terrible congestion due to high levels of car ownership and usage, public transport ridership that is dropping every year and a tech-savvy and mobile-phone oriented market ready for a paradigm shift,” CEO and founder of GoMetro, Justin Coetzee, “Being accepted to the IM Accelerator, and becoming a partner of Wayra, Transport Catapult, Network Rail and ThoughtWorks validates our product-market fit. ”

GoMetro will enjoy an affiliation partnership (through Wayra) with the global telecommunications giant, Telefonica SA, and locally through their UK brand O2.

After winning several international business competitions, being chosen as the data analytics platform for the implementation of the Paris Mobility Hub by SNCF at the iconic Gare de l’Est station in Paris in 2018, and opening an office in London headed by industry veteran Gary Morgan, GoMetro was selected earlier this year as one of Africa’s most promising startups for the Google PitchDrive tour.

“Winning a seat on the Intelligent Mobility programme is an accolade in itself, reaffirms what we believe and that we can bring flexibility to the Intelligent Mobility landscape.,” said GoMetro’s country manager for the UK, Gary Morgan. “This accelerator will reduce the time it takes to get to the Intelligent Mobility future we talk about, and we are eager to add our twist of “flx” to the Mobility-as-a-Service sector.”


The global transport systems market is currently worth £900 billion according to Transport Systems Catapult CEO Paul Campion.

“Transport is currently going through a revolutionary period driven by digital, connected and autonomous technology. The IM Accelerator will support and de-risk start-up and early growth companies as they create breakthroughs in transport technology. There are no other accelerators in the UK which cover the full range of potential Intelligent Mobility solutions, and we hope to give these businesses a doorway into this global market,” he said.

“Transport is an area where data-driven tech solutions are already making a huge difference to the lives of billions. Through this innovative programme, we hope to support the development of the next generation of transport systems breakthroughs,” Gary Stewart, Director of Wayra in the UK, added.