Nairobi-based sports betting firm SportPesa has launched a Unstructured Supplementary Service Data (USSD) code to enable users who have no smartphones or access to computers enjoy the benefits of playing on its platform for free.

The introduction of the USSD will bring on board sports fans and gaming enthusiasts previously locked out of the SportPesa platform because they did not have smartphones and computers to access the site or app.

To access the free service, customers will be required to dial the short code *790# to place their bets. The service will complement the existing platforms: website and the SportPesa App.

“We have been listening to the feedback from our clients and this is what many have been asking for” said SportPesa Chief Marketing Officer, Kester Shimonyo.

Including the SMS offering also improves the betting experience by use of keying in digits to represent one’s selection which is easier compared to typing the entire string message, added Shimonyo.

The move follows recent reduction in the minimum betting amount by the company, from Sh100 to Sh49.

However the reduction will only apply to both Single and Multi bet while the Midweek and Mega Jackpot minimum remains at KSh 100.

SportPesa also has presence in the United Kingdom and is looking into extending its presence to several African countries in its push to have a presence in at least four continents.