Cape Town-based on-demand and regular home cleaning service provider SweepSouth has concluded its Series A financing round led by South Africa’s Smollan and Silicon Valley’s Draper Dark Flow with participation from existing investors, Identity Development Fund Managers (via their Identity Future Fund) and Africa Angels Network (as CRE VC) and new incoming private investor Nkosinathi Maphumulo (DJ Black Coffee).

This raise is in addition to the firm’s early 2016 funding round which saw it expand into Durban and Pretoria, launch its native mobile app and grew its revenue by 6 times.

This track record of growth and consistent service delivery in newly launched territories, combined with its aggressive strategic growth targets of expanding outside of South Africa and creating work for 10,000 SweepStars within the next 12 months, has supported SweepSouth in successfully closing its third funding round.

“We’re particularly excited about the strategic nature of our partnerships with our new incoming investors. Smollan’s reach – it operates in 36 international markets – will provide the perfect avenue to rapidly expand internationally.” Says Aisha Pandor, SweepSouth Co-founder and CEO. “From our very first meeting we had a wonderful synergy with Dave and Mike Smollan, and believe our shared values and combined strengths will result in a lot of great new innovation from SweepSouth.  DDF Capital brings its expertise in scaling tech, particularly in Africa, and DJ Black Coffee is an inspirational and influential local ambassador with a brand we’re proud to be associated with.”

“This funding will lay the groundwork for our international and service expansion, helping us intensify our efforts to create work for thousands more, and positively impact even more people in additional African markets,” says Alen Ribic, Co-founder and the company’s CTO.

Of the investment, David Smollan, CEO of Smollan, says “We are proud to partner with SweepSouth which is perfectly aligned with our purpose of developing and executing leading solutions which deliver growth and have profound social impact.”

SweepSouth is founded on the belief that the home cleaning industry needed to be modernised through technology as well as a change in mindset towards the conviction that everyone deserves access to dignified work at decent pay.