Taxi hailing unicorn Uber has expressed interest to buy Nokia’s Here Maps for a reportedly $3 billion to disrupt the logistics industry, according to New York Times.
With Here Maps, Uber’s logistics arm UberMore will become insanely efficient. Picking and dropping people and delivering stuff within neighbourhoods with a clear map is what everyone wants. Uber will have a huge digital mapping business to help its ride-sharing service Uber Pool to pair riders with drivers using geo-spatial data and might be a great asset for its mapping and automous vehicle labs which the firm is working on at the Uber Advanced Technologies Center in partnership with Carnegie Mellon University according to the reports.
With the maps Uber can easily build and launch its driverless cars and get the mapping data for its car pooling, taxi and logistics business. It would be a huge mistake for Uber to over depend on Google Maps for its driverless cars as Google is also building its own driverless cars.
Uber is not new to mapping technology, it acquired deCarta, a California based mapping software company. Apart from acquiring talent and software, Here’s acquisition will give it over80 percent of the global market share for built-in car navigation systems, bigger than anyother mapping player.
Uber’s contenders include firms such as Facebook and Microsoft.