GameMine, a US-based mobile game publisher has partnered with South African’s Vodacom Group to provide a selection of its ad-free mobile games free of charge to Vodacom subscribers.

During the promotional trial period, millions of Vodacom subscribers will enjoy GameMine’s more than 175 titles spanning all major mobile gaming genres.

“GameMine recognizes the distinct value and importance of South Africa’s thriving mobile carrier market as an appropriate demographic region for our company’s product, as well as an early trend indicator for the African continent’s entire mobile industry,” says Daniel Starr, CEO of GameMine.

Vodacom is particularly a good partner for GameMine due to its over 65.2 million customers in South Africa in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho and Uganda. The Group also recently acquired a stake in Kenya’s leading mobile telco Safaricom with  plans to across various markets. The partnership makes GameMine’s entry into Africa easy and even though the games are free during a promotional period will help it acquire permanent and paying users.

The partnership will significantly boost GameMine’s global subscriber base as well as its exposure within international mobile carrier markets while providing Vodacom’s South African iPhone and Android users with access to GameMine’s best-in-class mobile games, all of which are being provided in a fully-unlocked, ad-free manner.

According to Nyimpini Mabunda, Chief Officer Consumer Business Unit,””Vodacom is excited to have partnered with GameMine in the MegYourDay promotion. MegYourDay is the product of numerous conversations with customers, and really listening to what they’re wanting as added value for being part of the Vodacom family.”