Tony Elumelu Entrepreneur Ayilara Olatunde, the founder of WaraCake.com, Nigeria’s cake delivery service has launched a new service called WaraGifts.com, an online gifting platform, committed to providing high quality gifting products at affordable prices.

According to him, the platform places a lot of emphasis careful selection of merchants who retail unique gift items only. WaraGifts has a vast selection of products for every occasion, each one uniquely created to suit various needs. WaraGifts major competition in Nigeria is SureGifts which has been in the space longer than any other player and has its own payments platform. Suregifts also has a Kenyan operation.

 “The WaraGifts brand will gradually position itself as a brand delivering unique gifting experiences in Africa,” said Olatunde. “It plans to become a force to be reckoned with in the gifting space by its unending dedication to the provision of quality products, unrivalled services, competitive prices and amazing customer relations.”

WaraGifts launches in Lagos Nigeria as of 8th of December 2017 just in time for the holidays. It has over 150 carefully selected products and plans to add more as it grows.

WaraGifts takes up from WaraCake.com presently an online cake retail space player in Nigeria with delivery activities in major Nigerian cities and expansion plans to more countries within the next years. The company in 2016 benefited from the Tony Elumelu Foundation.