Bitcoin is gradually finding its way into stores in Africa. This is a further signal that Bitcoin is the currency of the future because the more stores accept it as a mode of payment, the more Africans will be interested in investing in the cryptocurrency that is worth more than $4,000.

One of the businesses embracing Bitcoin is South Africa’s retail giant, Pick n Pay as it has announced that shoppers will for a “limited time” be able to pay for their groceries using bitcoin at a Pick n Pay retail store in Cape Town.

In a statement, the Cape Town-based specialist software payments development house Electrum, said customers at Pick n Pay’s campus store are now able to use the bitcoin cryptocurrency to purchase groceries and services.

Electrum MD Dave Glass says, “We’ve worked closely with PnP for several years as a key technology provider. Our mission is to support innovative enterprises like Pick n Pay, and together we use the advanced Electrum software-as-a-service technology to move quickly on new opportunities, whilst at the same time delivering the best possible shopping experience“.

Jason Peisl, IS Executive at Pick n Pay, explains, “At Pick n Pay one of our key values is to embrace change and encourage innovation and leadership. To deliver on that promise we are constantly working with our technology partners to find ways in which we can deliver valuable, innovative services to our customers. Cryptocurrency and Bitcoin are still relatively new payment concepts, yet we have been able to effectively demonstrate how we are able to accept such alternative payments.“