In the report dubbed “Next Generation Smart Watches: Market Prospects 2013-2018”, the tech research firm projected that this growth will be prompted by a new generation of multi-functional smart watches that will allow users to track fitness and sports activities, payments and ticketing among other functionalities.
Samsung and Apple are also expected to spur the adoption of these new gadgets once they venture into this segment, primarily based on their already established brands.
“By educating and publicizing this device segment to the consumer, Apple and Samsung will indeed act as a catalyst to the market,” Report author, Nitin Bhas stated.
“In addition, being a key influencer, these player’s entry into the smart watch segment will benefit existing smart watch players – providing an increase in awareness and adoption of other wearable devices” Bhas added.
For those in app development, this is interesting news, considering the untapped opportunities developing apps in the health, fitness, sports and communications segments.
The report was however quick to caution that the smart watches will not come close to being as popular as tablets and Smartphones, based on the fact that only a specific demographic will find the gadgets useful in their day-to-day activities.
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
Contact Sales