The deal will see Airtel’s customers download premium mobile games such as FIFA 14, Need For Speed, Bejeweled and more from the world’s leading mobile gaming publishers.
The Airtel Games Club will be available in Kenya, Tanzania, Nigeria, Ghana, Uganda and Zambia and will be spread across the continent by year end.
According to Andre Beyers, Chief Marketing Officer, Airtel Africa,“With over 50% of its population below the age of 25, Africa is the world’s youngest continent. This partnership with Nazara Technologies fits seamlessly with our ambition of making Airtel the most preferred brand by the youth in Africa. The Airtel games Club initiative ensures that all the gaming needs of our young customers will be met.”
“We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for,” said Savio Saldanha, CEO of Nazara Technologies in the Middle East & Africa region. “We’re proud to partner with Airtel for the launch of our latest games club and we’re confident that this partnership will expand the reach of Nazara’s gaming portfolio in Africa”.
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