Airtel Africa partners with Nazara Technologies to launch mobile games subscription service

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Sam Wakoba
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nazaraAirtel has today partnered with Nazara Technologies to launch Airtel Games Club, a flat-fee mobile gaming subscription service offering unlimited premium mobile games for its users at affordable prices.

The deal will see Airtel’s customers download premium mobile games such as FIFA 14, Need For Speed, Bejeweled and more from the world’s leading mobile gaming publishers.

The Airtel Games Club will be available in Kenya, Tanzania, Nigeria, Ghana, Uganda and Zambia and will be spread across the continent by year end.

According to Andre Beyers, Chief Marketing Officer, Airtel Africa,“With over 50% of its population below the age of 25, Africa is the world’s youngest continent. This partnership with Nazara Technologies fits seamlessly with our ambition of making Airtel the most preferred brand by the youth in Africa. The Airtel games Club initiative ensures that all the gaming needs of our young customers will be met.”

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“We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for,” said Savio Saldanha, CEO of Nazara Technologies in the Middle East & Africa region. “We’re proud to partner with Airtel for the launch of our latest games club and we’re confident that this partnership will expand the reach of Nazara’s gaming portfolio in Africa”.

 

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Sam Wakoba
Sam Wakoba
http://techmoran.com
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba
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