Exset pioneers of TV ecosystems for emerging markets,has made it public that Namibia’s Kudus Technology has developed monetisation applications that can be implemented by Namibian Broadcasting Corporation (NBC) using Exset’s Digital Monetisation System (DMS).
Mr.Albertus Aaocchhamub, Director General of NBC said: “We wish Exset and Kudos the best and feel that this endeavour will bridge the gap between technology, government and monetisation.”
Supplied by Exset, Kudus has worked with DMS in order to demonstrate applications that can be implemented by NBC over digital broadcast networks.
“We compiled a questionnaire to get feedback on the DMS Namibian pages at these demonstrations. The result of the questionnaire indicated that the general public is very enthusiastic and eager about DMS Namibia pages. In addition, businesses couldn’t wait to provide their services on the system as to them it showed a much more effective way to promote their product to those who don’t have internet and newspaper access,” said Himeezembi Kahorongo, CEO of Kudus Technology.
Being the first in Africa, DMS will allow governments, network operators and broadcasters to engage with the implementation of digital broadcast services by doing away with problem of legalizing. Encouraging interactive services, DMS allows operators to monetise not only through low-cost TV service subscription but additionally through selling interactive services using a variety of revenue share models.
Kahorongo adds, “We’re very pleased to be the first in Africa to develop our own applications using DMS. While currently at the demonstration stage, we believe that interactive services that provide both entertainment and a TV-based information platform are very important in the drive towards digital by broadcasters like NBC.”
Andrew Pons, Director of Marketing, Exset, had this to say: “Across Africa the TV screen offers the most low-cost way of reaching populations on the wrong side of the digital divide. In turn, DMS offers the way to monetise those deployments by providing access to the TV screen to governments, magazines, major brands, teleshopping services and more. Exset is proud of the technology that it has developed and the fact it will allow the monetisation of digital TV services where previously impossible.”
