Giant social network Facebook wants to become more like Twitter, in December 2012 the network changed the name of its ”Subscriber” button to ”Follow”, just as Twitter’s. Then in June 2013, it launched clickable Hashtags and like that wasn’t enough, the network has today introduceded Trending, similar to Twitter’s trending topics.
Announced by Chris Struhar, Facebook’s Engineering Manager, the Trending is designed to surface interesting and relevant conversations in order to help users discover the best content from all across Facebook.
Placed on the right of a user’s News Feed, the list of topics show the most popular topics based on a user’s interest.Twitter trends are usually on the left of a user’s account, and seems to be the only difference, for now, before we get access and review them.
“Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic,” Stuhar said.
The Trending feature will first be rolled out for desktop in select countries while the mobile feature is still under testing at Facebook.