JUMIA’s CSR collaboration for sustainable change in Africa


Jumia 1Child1Book

Jumia’s 1 Child 1 Book in Nigeria, has managed to help 700 children in 5 primary schools in Lagos.This project’s aim was to ensure that for every book purchased form the Jumia Nigeria online store, one was donated to the foundation to help aid the community.


JUMIA Nigeria also took part in book reading, motivational sessions and extracurricular activities with pupils of each school alongside the foundation.


Tosin Jegede, Founder of 1 Child 1 Book: “The partnership between JUMIA and 1 Child 1 Book project has enabled us to reach the international goal to improve literacy. Throughout 2013, we achieved educational and creative goals. The relationship with JUMIA is helping not only to put books in the hands of children, but also expand the children’s minds and encourage their education. Also through initiatives like the Christmas party where we welcomed 700 children from 5 schools, the partnership connects with the need to encourage and expand a child’s creativity to see a world bigger than theirs”


In December last year, JUMIA Morocco signed a partnership agreement with L’Heure Joyeuse, which works in three main areas: the health service helping malnourished children meet their medical needs and fight against malnutrition, education to provide academic support for vulnerable children and training to help facilitate the professional integration of young people through the use of appropriate support.

JUMIA Morocco has begun to position itself as a communications hub for L’Heure Joyeuse by integrating the display of the association’s logo on Jumia Morocco website and selling the associations greeting cards on its online store. The agreement also provides other forms of support and assistance, especially for the integration of young people trained by the Unit Orientation and Professional Insertion (OPC) for L’Heure Joyeuse.


Leila Benhima Cherif, Vice President of L’Heure Joyeuse said: “It’s a pleasure to sign this type of partnership with a very young entity (JUMIA two years old). This partnership is a relationship that both parties plan to sustain”


In February, JUMIA Egypt teamed up with RecycloBekia, an electronic waste recycling company based in Egypt and serving the Middle East and North Africa (MENA) region. The partnership’s aims to coordinate a residential e-scrap pick up service in exchange for vouchers to use on the JUMIA Egypt website.


“We are delighted with our successful partnership with one of the leading online retailers in the region, JUMIA. It will motivate many online home users to take green actions and recycle their e-waste properly” Mostafa Hemdan, CEO.