All MTN customers will enjoy their favorite music through streaming or in an offline mode for just R49 per month. Customers can access an endless supply of music across multiple devices including their computer, tablet and smartphone. All customers will have the opportunity to try the full service, and enjoy all of its features during a two week free trial period.
“MTN is proud to be the first to bring an innovative streaming music service direct to our customer’s smart devices,’ says Mike Fairon: General Manager Products and solutions. “Customers no longer need to use a separate ipod, MP3 or CD player. Living in the connected world means that there is no need to carry a dedicated music player if a smartphone or tablet can just as effectively fulfill that function.”
The user simply needs to register at www.mtn.co.za and confirm their username and password. All that remains is to download the simfy Africa mobile application from either the Android, iOS or Blackberry stores, or access simfy Africa via their website. This will provide customers with full access to 23 million songs that include a full selection of top international, South African and African content across all musical genres, including RnB, pop, alternative, jazz, soundtracks, opera and SA favorites hip hop, kwaito, Afrikaans and SA rock.
“We have a strongly African focus”, says Gillian Ezra, Chief Operating Officer of simfy Africa. “As a company which is locally based, we ensure that our product is targeted to the needs of the South African consumer, both in technology and music choices. This partnership with MTN will further extend this ethos, allowing us to offer added and exclusive benefits.”
Simfy Africa is an ‘on demand’ service, thus customers can choose the music they would like to hear and access it instantly. Users can choose to listen to tracks or albums, or even set up their own unique playlists, and share any of these with friends via social media. Users also have the choice of accessing the hundreds of pre-made playlists which are easily accessible via the service. Also on offer are the built in personalised radio channels, proving the ultimate ‘sit back’ experience. All music offered on the service is fully licensed.