Why Twinpine Appointed Thomas Mbalu as its East Africa Lead

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Sam Wakoba
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Thomas Mbalu's photo 2Twinpine, Africa’s premium Mobile Advertising Network recently appointed Thomas Mbalu as Country Manager, East African region in a move expected to drive the firm’s growth and market penetration in East Africa.
Launched commercially on August 1st, 2011, the Lagos, Nigeria headquartered firm runs campaigns across West, East and South Africa, Twinpine helps brands and publishers run and manage tailored mobile advertising campaigns, enabling them to connect with the right audience, increase conversion rates and, ultimately, make the most of mobile.
Twinpine works with several leading ad agencies, brands and publishers here in Africa and abroad to help them connect with the right audience in Africa in countries such as  Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Zambia amongst others and most especially on mobile devices via the mobile web.

According to Forbes, Twinepine has worked with brands such as MTN, Nokia, Google, Pepsi, Autodesk, Jobberman, Wakanow.com, Vconnect and Jana among others. And publishers such as Guardian, Vanguard, Jobberman, Businessday, Complete Sports, Standard Media, Daily Nation and Ghanaweb, Opera, Eskimi, Ubersocial, Ebuddy among others.

So why Thomas Mbalu?

Twinpine has had a close relationship with Scangroup Ltd where Mbalu was the Digital Creative Director & Digital Strategist. Mbalu was working within Squad Digital and OgilvyOne Africa and has run huge accounts for clients such as Safaricom, Airtel Africa, Coca-Cola, Unilever, Barclays Bank, Standard Chartered, Vodafone (Ghana), Kenya Airways, KFC and Nestle among others.

Mbalu has experience working with top rated firms across East Africa and the United Kingdom and has a great understanding Digital Marketing, Social Media, Mobile Advertising and media in general and has won several awards as a Digital and Creative expert.
Speaking on Mbalu’s appointment, Elo Umeh, Chief Executive Officer, Twinpine said: “Thomas is a Digital Leader, and Strategist. We believe that taking up this new responsibility to run and deepen the business of the company in East Africa is reflective of his track record and what the future holds for us at Twinpine, as we cover Africa.”

To Mbalu, joining Twinpine shows the firm’s unquantifiable passion to enhance mobile advertising experiences and create solutions for the African continent using mobile as the primary platform. Mbalu’s is a great addition to the firm and his experience will help develop Twinpine’s Mobile Advertising Strategy across the continent.

According to Mbalu,“There is a significant role mobile plays in driving internet penetration in Africa and a monumental increase on how it is used by the African people. It is a quicker, faster and more reliable way to reach millions of people at the click of a button. This is sure to be an exciting time for advertisers in East Africa. I believe Twinpine’s unique ability to engage brands and consumers with Strategy, Creativity and Technology, will drive success for our clients.”
Early this year, Twinpine launched the TAS – Adaptive Trend Based Optimization in Digital Advertising to help advertisers reach their intended audience and get greater ROI for their advertising campaigns.