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Twinpine, Africa’s premium Mobile Advertising Network recently appointed Thomas Mbalu as Country Manager, East African region in a move expected to drive the firm’s growth and market penetration in East Africa.According to Forbes, Twinepine has worked with brands such as MTN, Nokia, Google, Pepsi, Autodesk, Jobberman, Wakanow.com, Vconnect and Jana among others. And publishers such as Guardian, Vanguard, Jobberman, Businessday, Complete Sports, Standard Media, Daily Nation and Ghanaweb, Opera, Eskimi, Ubersocial, Ebuddy among others.
So why Thomas Mbalu?
Twinpine has had a close relationship with Scangroup Ltd where Mbalu was the Digital Creative Director & Digital Strategist. Mbalu was working within Squad Digital and OgilvyOne Africa and has run huge accounts for clients such as Safaricom, Airtel Africa, Coca-Cola, Unilever, Barclays Bank, Standard Chartered, Vodafone (Ghana), Kenya Airways, KFC and Nestle among others.
Mbalu has experience working with top rated firms across East Africa and the United Kingdom and has a great understanding Digital Marketing, Social Media, Mobile Advertising and media in general and has won several awards as a Digital and Creative expert.
Speaking on Mbalu’s appointment, Elo Umeh, Chief Executive Officer, Twinpine said: “Thomas is a Digital Leader, and Strategist. We believe that taking up this new responsibility to run and deepen the business of the company in East Africa is reflective of his track record and what the future holds for us at Twinpine, as we cover Africa.”
To Mbalu, joining Twinpine shows the firm’s unquantifiable passion to enhance mobile advertising experiences and create solutions for the African continent using mobile as the primary platform. Mbalu’s is a great addition to the firm and his experience will help develop Twinpine’s Mobile Advertising Strategy across the continent.
