CEO Weekends: SES and CWG partner to launch Maiden Digital TV Platform for West Africa

 

SES and Computer Warehouse Group Plc (CWG) have launched a new digital television platform, on SES’s ASTRA 2F satellite, at 28.2 degrees east. The platform is bound to give access to a greater number of stations to Nigeria as well as other parts of West Africa at a relatively low cost.

TechMoran earlier reported this plans.

According to James Agada, chief technology officer, CWG Plc said: “The brand new digital ‘Direct To Home’ (DTH) free-to-air platform is ultimately designed to help accelerate and alleviate the challenges broadcasters and content owners face in the digital migration process. The platform is packaged as an innovative approach in order to address the challenges of the cost of migration, operation, operational and support challenges, platform agility and flexibility and platform neutrality”.

SES will provide the space segment and specific ground services, while CWG will manage the teleport services required to project the signals to users, using high operational standards.

Russell Southwood, CEO, SES Balancing Act said: “SES shares a partnership history with CWG that spans about ten years and CWG has proven to be a dependable teleport partner for this project”.

This Television platform will be in nigeria’s first-to-air (FTA) DTH digital TV platform. Subscribers will only need to pay for the cost of acquiring a decoder and installing the dish to receive broadcast signals.

Ferdinand Kayser, chief commercial officer of SES, said, “Broadcasting via satellite provides High Definition (HD) picture quality and a100 percent coverage of even the most remote areas and regions. ”

The platform offers end-to-end contribution, ground and space services to local, regional, national and international TV broadcasters across West Africa at cheap rates. It will also afford broadcasters the privilege to migrate from analogue to digital TV .

According to Andy Anderson, Marketing head for Africa, SES, the project is also aimed at providing employment for unemployed youths who will be trained to install the dish needed for signal reception, for free.

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