Siyaya, an eventual pay-television broadcaster in south Africa has gotten a nod from Icasa to begin business.
The entrant pay-TV broadcaster will offer a low-cost bouquet using the digital terrestrial television transmission. Subscribers will see as much football because earlier in august, Siyaya had secured a R1 billion deal for the rights to broadcast Bafana Bafana football games as from May next year.
The broadcaster was one of five parties granted provisional licences by Icasa in April. Siyaya TV has satisfied the requirements to be issued with an individual commercial subscription broadcasting service licence.
Apart from traditional linear broadcasting, the company intends introducing Internet TV and “over the top” (OTT) products to the lower ends of the market, it said. “OTT is one the strategies by Siyaya to enhance its service offering to those in lower living standards measures.”
Siyaya is one of a number of new licensees that hope to take advantage of communications regulator Icasa’s plans to open up the airwaves to more competition once the country switches over to digital transmission of television broadcasts.
The 100 percent black-owned Siyaya’s main shareholder is the Bakgatla Ba Kgafela tribe in North West. It has said previously it wants to offer local content, with a strong focus on football, for a monthly subscription fee starting at just R70/month.
Siyaya told Icasa that Soccer will be a key component of its offering, together with video-on-demand content and facilities for storing 100 hours of content on a personal video recorder. It intends targeting black South Africans with an average age of 30 and a monthly household income of between R4 000 and R10 000, a potential market of a million viewers, it said.
The broadcaster said it plans to provide more details about its launch plans in January.
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
Contact Sales