Everlytic has taken the third position on the Deloitte Technology Africa Fast 50 2014. This ranking is based on percentage revenue growth over five years and identifies the 50 fastest growing technology companies in Africa.
Everlytic, the fastest growing technology company in South Africa, grew 606 percent during this period. The company’s Managing Director, Walter Penfold, credits trailblazing cloud marketing technology to automated digital communications, powerful analytics and dynamic and customised content for the company’s revenue growth over the past five years.
The company is one of the biggest senders of emails in South Africa, Penfold reveals, and has 20 top developers and user experience designers working constantly and consistently in order to build new features, making the software easier and better to use, as well as cementing the value proposition to clients through a full-service offering.
Everlytic’s service offering has come a long way in a short time frame, beginning with hosting domains and building websites and content management solutions.
The introduction of digital communications was the game changer, with newsletters first being sent out in 2007, but it was really the creation of a proprietary platform known as Everlytic that saw unprecedented levels of growth. It was launched as a general email marketing platform in 2010 and continuous improvements to the offering ensured steady progress, resulting in Everlytic’s ranking on the Deloitte Technology Fast 50 2014.
Everlytic has been able to track communications through powerful analytics and inform the client as to what action the message prompted. This enables dynamic content to be created around the user’s needs, customising it in order to make it relevant for the audience.
