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How is SEM different from SEO? Know the Difference

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Singapore lies north to the equator and it borders the Straits of Malacca in the west, the Indonesian Riau Islands in the south and the South China Sea in the east. It does not have an official capital city since it’s a city-state.

Are you confused about the difference between SEM and SEO? Relax. You are not alone. A lot of people use these acronyms interchangeably. This article will attempt to cast light on this web muddle. First of all, both are acronyms. They are abbreviations for search engine marketing (SEM) and Search Engine Optimization (SEO). Second, they are both search marketing strategies. The main difference is that SEM is paid while SEO is organic. Consider hiring an expert offering SEM services in Singapore to help you with your marketing strategies and serve as your marketing partners. Discuss with them your goal and collaborate on the best approach and strategy for your website.

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Let’s clear some definitions first.

What is SEM? SEM is a search marketing strategy that uses paid ads to gain web traffic.  SEM is a broader strategy that uses both SEO and PPC.

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What is SEO? SEO is a search marketing strategy that uses organic techniques to increase ranking on search engines. This is not a fast track to the top but a very important process in building industry or brand reputation and trustworthiness. 

What is PPC? Pay-per-click (PPC) is a form of online marketing strategy where the advertisers pay each time a user clicks on their ads. To profit well from the ads, you need to use a profitable keyword. Using a well-researched and popular keyword will result in users clicking on your site and converting that visit to a sale.  Both SEM and SEO need to start with keyword research.

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What do they bring to your website?

Although SEM and SEO are two different search marketing strategies, they work hand in hand. For SEM to work profitably for you, you need to start with a good base and SEO can do that for you through strategies like dishing out engaging SEO-friendly and relevant contents using profitable keywords, improving your domain’s authority and aiming to rank higher vs. your competition, checking your page loading speed, gaining strong backlinks and hyperlink to reputable websites because Google algorithm gravitates towards trusted links. 

According to Hubspot, the first five seconds of page load have the highest impact on conversion rates. With SEO, you work to develop credibility and trust from users, so it is considered a long-term strategy. There are ways to land on the page of industry bigwigs, and you should aim for that because these industry bigwigs can send people to your website. It will help to enhance your credibility within your niche. Great contents, creative landing pages and web pages are some ways to earn clicks to your website. Used mostly for informational and transactional searches. 

On the other hand, business starters wanting immediate recognition may opt to use SEM for a quick reach of their target market. It is mainly used in transactional searches and is considered a short-term strategy. SEM is a quick way to create brand awareness. After a successful SEM campaign, you can use the traction created to support your SEO strategy. SEM services in Singapore should walk you through the process and customize a strategy for your business.

This is just scratching the surface. There is a lot of work and more complex jargons that could be confusing to you. So leave the web to these SEM masters and devote your time to serving converted traffic. 

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