Egypt’s food delivery startup Ordera, raised six figure (USD) investment in a seed funding round in 2020.Investment came from Alexandria Angels, Saudi based VC Daal and AUC Angels. However, Ordera did not disclose the size of investment. The investment was used for further development of Ordera. Initially, Ordera operated in restaurants and cafes based in Cairo. A percentage of the investment was used for the expansion in other Egypt cities starting with Alexandria in September 2020.
Founded by Karim Abdel Kader, Noha Bassiouny and Abeer Mostafa, Ordera was launched in 2019.Their focus was to make it easy for users to order and pick up their food from the restaurants and cafes. Ordera has changed how people think of the take away experience .By cutting the queues and the waiting time, more individuals can now access better services.
The app provides users a chance to pay for their orders in advance. When they arrive at the restaurant all they do is just picking up the order. Users are rewarded with loyalty points for the orders made. These loyalty points are redeemable at the F&B partners.
Profitability for Ordera is earned by charging its restaurant and café partners. On every successful order, a commission is charged from them.
Exponential growth has been witnessed for Ordera after the pandemic started. More restaurants and cafes have partnered with us for the contactless pick up and drive thru experience. Over 150 F&B partners have signed partnerships with Ordera. Examples of the partners listed on its website include Burger King, 30 North, etc.
