Spotify has launched its AI DJ feature to users in 50 markets around the world including Kenya in a personalization move to allow users the ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process.
DJ, in Beta has been launched to Premium users in Kenya – taking personalization to the next level and connecting artists and fans in a deeper, more meaningful way. The service was launched in the US, Canada, UK and Ireland earlier this year and it has become the most discussed Spotify feature on social media according to the firm.
DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice.
Due to the powerful combination of Spotify’s personalization technology, generative AI and a dynamic, expressive voice. The platform will give users the option to hear Spotify’s English language commentary from its initial voice model, Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan as the first voice model for the DJ.
Spotify Premium users in select markets in Europe, Asia, and Africa, as well as those in Australia and New Zealand, can access DJ in the English version of the app. Now, listeners in select markets around the world will have the option to hear commentary in English and get recommendations from their personal DJ.
“We’ve found that when DJ listeners hear commentary alongside personal music recommendations, they’re more willing to try something new (or listen to a song they may have otherwise skipped). And as we bring DJ to new markets, we’re seeing users tune in even more, with fans spending nearly one-third of their listening time with DJ,” announced Spotify.
How To Access Your DJ
As long as you’re using Spotify Premium in a market where DJ is available, you can find your personal DJ by simply opening the Spotify mobile app on your iOS/iPhone or Android device. From there, head to the Music feed on Home and tap DJ, or find it in the Made for You hub within the Search tab. Then let Spotify do the rest!
DJ will serve up a lineup of music picked just for you, alongside short English-language commentary on the songs and artists. And if you’re not feeling the vibe, just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.
DJ is still in beta and is available in Antigua, Australia, Bahamas, Barbados, Barbuda, Belize, Botswana, Burundi, Canada, Dominica, Eswatini, Fiji, Gambia, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, Marshall Islands, Namibia, Nauru, New Zealand, Nigeria, Pakistan, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Sierra Leone, Singapore, Solomon Islands, South Africa, Sweden, Tanzania, Tonga, Uganda, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe.