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Madagascar’s Mad’Arom & Nigeria’s Releaf Africa Grab $116,000 in the 2023 GoGettaz Agripreneur Prize Competition

Madagascar’s Mad’Arom & Nigeria’s Releaf Africa grab $116,000 after clinching top honours in the fifth annual GoGettaz Agripreneur Prize Competition Finals held at the Africa Food Systems Forum Summit 2023.

The two received grand prizes of $50,000 represented by Hasina Andriatsitohaina, Founder and Manager of Mad’Arom and Ikenna Nzewi, Co-Founder and CEO of Releaf Africa. Four other inspirational Impact Award Winners received US$2,500 prize each and Generation Africa partner USAID dedicated a further US$1,000 each to the remaining finalists.

According to Generation Africa founding member, Strive Masiyiwa, Founder and Executive Chairman of Econet Group and Cassava Technologies, “The energy and passion exhibited by these young agripreneurs are a testament to Africa’s potential. Their determination to build a healthier society through sustainable agribusiness resonates deeply with our shared vision.”

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Grand prize winner Mad’Arom produces essential oils and aggregates spices for wholesale for local and international markets. By encouraging diversified agroforestry among their 2000 small-scale growers, Mad’Arom boosts their resilience and helps them achieve a year-round income. This agronomic approach also yields the highest quality produce.

The second grand prize went to Ikenna Nzewi of Releaf Africa which lowers food costs through efficiency, which they achieve with both software and hardware solutions, ensured victory among the male-led businesses. Their multi-pronged approach features geospatial software to find viable farms and a mobile platform to purchase oil-palm fruit from rural small-holders. To process the palm nuts, Releaf constructed the world’s most advanced palm nut de-sheller, named Kraken.

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“In the face of mounting food security challenges, it is imperative to revolutionize our food systems. Young entrepreneurs are the torchbearers of sustainable solutions. We are proud to support their endeavours in reshaping the future of food.” said Generation Africa founding member, Svein Tore Holsether, President and CEO of Yara International.

Beyond the grand prizes, Generation Africa recognised four Impact Award Winners who each received a US$2,500 prize at the Youth Innovation Awards on the final day of the summit. Pelkins Ajanoh of CassVita in Cameroon impressed with a strong presentation and their proprietary process using microbes to drastically extend the shelf-life of cassava from 3 days to 18 months. Margaret Wanjiku of Pollen Patrollers in Kenya developed an IoT smart device to track beehive metrics that are analysed by AI to create actionable insights and precision pollination maps. Hailing from Sierra Leone, Martin Dainbaquee of Eco-friendly Incubator Company is reinventing the egg and poultry industry with high-capacity solar-powered incubators, their own chicken breeds, and quality feed. And Crescentia Mushobozi of Tanzania Vijana Agribusiness Enterprises is making an impact with a superior potato strain, engineered with Africa’s largest gene bank, to solve malnutrition and food insecurity.

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These GoGettaz Impact Award winners were celebrated were alongside the agritech-focussed Pitch AgriHack Awards and the AYute Africa Challenge. The Youth Innovation Awards highlighted the diverse solutions from youth-led business who are on a quest for a better food system.

The 2023 GoGettaz campaign reached almost 7 million people, bringing half-a-million visitors to the Generation Africa website and GoGettaz community platform. The fifth annual GoGettaz Agripreneur Prize Competition received completed applications from 43 African countries, with 9 countries represented in the Top 12. Application data also shows an increase in female applicants this year.

Full List of the 2023 GoGettaz Agripreneur Prize Top 12

Women Agripreneurs

Jannifer Muthike, Dudu Masters Limited, Kenya,


Dudu Masters in Kenya is on a mission to restore Africa’s degraded farmland with their soil-enhancing Kijanni VermiCompost, a sustainable and affordable fertiliser bio-converted by insects from the organic waste of hotels and schools. They are sharing their skills and expertise by training 5,000 students in regenerative ag and insect farming.

Patience Ben, Farmavi Agro, Nigeria


Farmavi Agro in Nigeria brings social impact and agriculture together with a range of products that upcycle sawdust, cassava waste, and seaweed into food and fertilizers. Their goal is to reduce waste, tackle poverty and malnutrition, create employment opportunities (especially for women), and mitigate climate change.

Hasina Andriatsitohaina, Mad’Arom, Madagascar


Madagascar is home to a vast array of sought-after therapeutic, medicinal, and aromatic plants. Mad’Arom promotes agroforestry among their 2000 small-scale producers who supply these raw materials, which are used to produce their quality essential oils and wholesale spices for the local and international markets.

Patrice Wachira, Patvention Recycling Enterprise, Kenya


Patvention in Kenya transforms plastic waste into durable, weather-resistant, and pest-resistant beehives. Their capacity-building initiatives and training workshops are introducing new farmers, especially women, to beekeeping and improving beekeeping practices.

Margaret Wanjiku, Pollen Patrollers, Kenya


Pollen Patrollers is making beekeeping in Kenya smarter with an IoT device that measures temperature, humidity, sound, foraging activity, and queen status. They use AI and machine learning to analyse the data to create actionable insights and precision pollination maps for beekeepers and growers.

Crescentia Mushobozi, Tanzania Vijana Agribusiness Enterprises, Tanzania


Tanzania Vijana Agribusiness Enterprises (a.k.a. Viable) believes their superior potato strain, engineered in collaboration with Africa’s largest gene bank, is a key piece in solving malnutrition. Their first 1000 disease-free potato seeds yielded a 5-tonne harvest in six months, and they are ready to scale.

Men Agripreneurs

Pelkins Ajanoh, CassVita, Cameroon


CassVita believes climate resilient cassava root is the key to food security in the face of climate change in Africa. Their post-harvest processing techniques extends the shelf-life of cassava from 3 days to 18 months, helping rural farmers in Cameroon get real value from their crops.

Tafadzwa Ron Chikwereti, eAgro, Zimbabwe


eAgro takes the guesswork out of farming in Zimbabwe by bundling complex technologies into a user-friendly WhatsApp chatbot. Their CropFix A.I. chatbot uses photos from a farmer’s mobile phone to diagnose pests and diseases and provide relevant, location-based agronomic advice in seconds.

Martin Dainbaquee, Eco-friendly Incubator Company, Sierra Leone


The Eco-Friendly Rechargeable Incubator and Local Animal Feed Processing Company has a name that says it all. They are reinventing the ailing egg and poultry industry in Sierra Leone with high-capacity incubators, their own specialised chicken breeds, and a consistent supply of quality feed.

Imani Bora, Hatch Plus, Rwanda


Hatch Plus in Rwanda provides automated solar hatching stations as a service, where they use AI and computer vision to track egg fertility. Their deep learning software, Agroid, delivers poultry farming advice via SMS, giving smallholders access to affordable, healthy chicks, and real-time assistance to thrive.

Ikenna Nzewi, Releaf Africa, Nigeria


Releaf in Nigeria is taking a holistic approach to eliminate inefficiency in the food value chain. They use their geospatial software, SITE, to find farms, their SALT software to buy crops from farmers, and Kraken, the most advanced palm nut de-shelling technology, to produce vegetable oil that is sold to food factories.

Yohan Gallet, Sealife Organics, Mauritius


Sealife Organics in Mauritius hopes to repair their soil and sea from the damaging effects of rampant chemical fertilizers use, and they are turning to the ocean for answers. They produce organic fertilisers that don’t poison the environment using sustainably sourced seaweed and organic waste. 

Contact: Jane Machigere

[email protected] 

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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