Entlaq acquires stake in Brotinni, an Egyptian foodtech

Entlaq, an entrepreneurship platform has acquired a stake in “Brotinni,” the Egyptian foodtech startup to promote innovation and support technological advancements in the food sector.

Entlaq aims to expand brotinni’s dark butchers’ technology and smart food technology solutions within Egypt and open new horizons in regional markets across the Middle East due to its expertise in business development and acceleration to reach a broader market, particularly in the meat and poultry sectors.

“Local food and grocery delivery sector has seen tremendous growth over the past few years; however, the raw meat delivery segment has not really gained adequate attention. Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process,” Dalia Abou Omar said.

Founded in 2020 by entrepreneur Dalia Abu Omar, “Brotinni” aims to make a significant leap in the industry by offering innovative solutions that include industrial biotechnology and environmentally friendly green technologies. By integrating advanced technologies into logistics and supply chains, “Brotinni” contributes to reducing reliance on harmful materials to the environment while maintaining the sustainability of food products for up to 14 days.

In 2022, Brotinni raised $600,000 in a Seed funding round led by Innlife investments. The foodtech offers a platform to order hand-cut, farm-sourced and vacuum-sealed fresh meat and poultry. Its offerings also include flash-frozen and ready-to-cook products. It provides delivery services through its own fleet of drivers.

The startup came into being in late 2020 with the aim to solve the problem of quick fulfillment, saving its customer’s shoppers precious time in selecting quality fresh meat. Brotinni has warehouses to serve its clients across Cairo, marking the completion of its “dark butchery” model, the first of its kind in Egypt and the entire Middle East and North Africa region (Mena).

Driven by demand, it further plans to maximise the storage spaces to scale up to meet the needs of a wider section of potential clientele.

“We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy,” she added.

In keeping with its vision to build a moat for its business in the ever-growing foodtech space, Abou Omar said they are currently working on developing vacuum seal bags that can extend the life shelf of the fresh meat up to 45 days.