ariika, a direct-to-consumer home furnishing platform, has concluded its Series A extension equity round of $3 million to accelerate its growth trajectory locally and regionally after achieving over 3x year-over-year (YOY) sales growth on a USD basis, with strong and sustainable profitability.
The round was led by Beltone Venture Capital, a subsidiary of Beltone Financial Holding, and UAE-based investment group Citadel International Holdings.
According to Khaled Attallah, ariika’s CEO and co-founder: “With our relentless focus on compelling products, customer service, and profitable growth, we continue to outperform our peers, gain market share, and distinguish ourselves as one of the fastest-growing digital-first, design-led home brands in the region.”
Launched in 2016, ariika is transforming a USD20 billion home and décor industry in MENA, growing at a compounded annual growth rate (“CAGR”) of approximately 10% annually, by consolidating a fragmented market and creating an inspirational digital-led home destination focusing on superior product assortment, competitive pricing, and an unmatched online and offline customer experience.
ariika has achieved a CAGR of 90% and is directly serving more than one million customers worldwide. Its export segment contributes over 15% of its revenue, and the brand has completed thousands of projects with leading real estate developers and industry leaders in the region. As macrotrends continue to favour its business, ariika is uniquely positioned to expand its market share in the long term.
ariika has successfully opened its flagship in Baghdad, Iraq, capitalising on the market’s booming economy. While opening to open its KSA flagship store in January 2025. The new capital will be deployed to fuel ariika’s local market expansion through portfolio development and go-to-market strategies while strengthening its presence in its two largest regional markets, KSA and Iraq. These markets are projected to contribute to 50% of consolidated business in 2025.
“We are delighted to back ariika and its leadership team as they work toward their vision of becoming a leader in the home and décor industry across the MENA region,” Ali Mokhtar, Beltone Venture Capital’s CEO, said. “ariika has emerged as a standout company in a thriving sector, showcasing impressive operational results in recent years. With bold expansion plans underway, ariika is strategically positioned to establish itself as the leading home furnishings brand in the region.”
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