Spotify will begin labeling AI-generated artist identities with an AI Persona badge from mid-September, as the streaming platform moves to give listeners greater transparency about who is behind the music.
The badge will appear on artist profiles, search results and track rows in playlists. Artists can disclose their AI identity through Spotify for Artists, while Spotify will also review profiles that appear to use photorealistic AI-generated personas.
Spotify said music from AI Personas will not be included by default in editorial or personalized recommendations. Users can still discover the music if they follow an AI Persona or seek it out directly.
The company will notify artists whose profiles are flagged by its review team, giving them an opportunity to self-disclose or appeal the decision. Spotify will initially focus its reviews on artists that meet defined audience thresholds.
The policy is separate from the use of AI in music production. Spotify’s AI Credits allow artists to disclose how AI was used to create individual tracks, while SongDNA provides additional information about artists and contributors.
The AI Persona initiative is part of Spotify’s broader push to strengthen artist identity and transparency. The company has also introduced Verified by Spotify, Artist Profile Protection and Artist Details as it seeks to distinguish authentic artists from synthetic identities and low-effort content.
Spotify’s move reflects a growing challenge for streaming platforms as generative AI makes it easier to create not only songs, but entire fictional artists with AI-generated voices, images and identities.
