TA ASSOCIATESUnited States based, TA associates, a private equity firm intends to invest in an analytic providing company based in Mumbai India.The TA associates will invest INR 150 crore against a minority stake in the company.

Naveen Wadhera, the TA associate director and country head in India, says that Fractal Analytics fits well into their global strategy of supporting promoters because the company has put itself together as a niche business services company to a measure to meet most global ambitions.

Wadhera added that the associate company has been careful in investing in India and has so far been investing in few companies every year.

Fractal Analytics, with its operational analytic solutions has managed to regulate more than USD 20 million in 2012 and is expected to hint USD 30 million this year. The company has plans to expand to other countries, grow its sales team and to build more products with the received funding.

“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” said Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics.

The CEO further said that the company is passionate about helping companies influence advance analytics to understand the consumers better, optimize pricing & marketing and compete more effectively in the market place.

Large amount of in-house data has lately forced a number of companies to manage the data effectively; this has helped them to increase their productivity.

A survey report says 72 percent of Indian organizations have been considering or running the big data projects lately. Such data markets in India will be worth USD 1Billion by 2015, However, the global big data market which is valued at USD 6.3 billion in 2012 is expected to reach USD 48.3 billion by 2018, at a CAGR (Compounded Annual Growth Rate) of 40.5% from 2012 to 2018.