Mobile adverting revenue rose to USD 8.9 billion last year from USD 5.3 billion in 2011, a percentage of 82.8.
The industry is experiencing growth rates of 88.8 percent in search, 87.3 percent in display and 40.2% in messaging at an international level, advertisements spend in these formats reflects strong growth in the sector.
Currently, the advertising revenue remains controlled by the search segment, which represented in US$4.7 billion which is a 52.8 percentage in the total global mobile advertising revenue in 2012. Display advertising accounted for 38.7 percent and messaging 8.5 percent.
The segments by sections in the world for 2012 include:
- Asia-Pacific: 40.2 percent which is USD 3,558million
- North America: 39.8 percent which is USD 3,525 million
- Western Europe: 16.9 percent which is USD 1,499 million
- Central Europe: 1.3 percent which is USD 112 million
- Middle East & Africa: 1.2 percent which is USD109 million
- Latin America: 0.6 percent which is USD 50 million
The progressive growth over the years has been quite strong all across the board, led by North America, which experienced a 111 percent flow over 2011 figures. Western Europe also saw a great increase, 91 percent over the previous year.
Other year-over-year turnarounds include:
- Latin America – 71 percent
- Central Europe – 69 percent
- Middle-East and Africa – 68 percent
- Asia-Pacific – 60 percent
Some of the contributing factors that lead to the increase in mobile advertising revenue are raising smart phone adoption/ 3G and 4G penetration, more time spent on mobile devices, better advertising monetization through targeting ad inventory consolidation.
