The most populous city in the US, New York City, has just got itself a “.nyc” domain. The news of ICANN’s approval was given by the city’s Mayor Michael Bloomberg and City Council Speaker Christine Quinn. ICANN (Internet Corporation for Assigned Names and Numbers) is in charge of the coordination of the global Internet’s systems of unique identifiers and ensuring its stable and secure operation.
“Having our own unique, top-level domain – .nyc – puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses,” Bloomberg said in a statement.
The city’s new cybernetic territory is one of hundreds of new suffixes worldwide that have passed what are called “initial evaluations” by the agency in charge of online addresses, the Internet Corporation of Assigned Names and Numbers. The list includes Istanbul, London and Paris, among other cities.
The officials say that the domain is still awaiting further approvals as well as determining the domain fees. The city officials predict that the new domain addresses will become available late this year to the city residents and entities with offices in the city.
The city has striven to cultivate technology companies during Bloomberg’s administration while City Councilwoman Gale Brewer and Quinn championed the idea of a “.nyc” domain several years ago.
Officials say it will make it easier for residents and visitors to identify local services, give businesses an easily visible tie to what the city sees as a valuable locale-as-brand and help spread New York’s image around the world.
For businesses and other local website owners, this could mean an attempt at getting their chosen name in “.nyc” if someone else already has taken it in the “.com” address or other established domain.
Neustar Inc., a Sterling, Va.-based communications company, have been given the mandate to run the “.nyc” registry as well as covering the costs to get it approved.
Nearly 2,000 bids for new domain names were submitted last year after ICANN decided to embark on the largest expansion in the history of the online address system.