Mobile solutions provider Mahindra Comviva, today partnered with Gondwana-City Productions (GCP), a content aggregator in Africa to strengthen Mahindra Comviva’s digital content portfolio, across video, voice and text in Africa.
Gonwana-City Productions will provide popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists to add toMahindra Comviva’s over 250,000 tracks and 140 Content Providers in Africa, Middle East and Asia.
Mahindra Comviva collaborates with over 70 content partners in Africa including local and international content providers/copyright bodies/ local artists and production houses in the region.
According to Atul Madan, Head of Digital Services, Mahindra Comviva, the partnership with Gondwana-City Productions is great as the firm works closely with a number of both local and international artists to source a huge selection of digital music and infotainment content which they find useful.
Madan said, “The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa.”
Catherine, Co-founder, Gondwana-City Productions said, “We bring a diverse range of content from Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator’s complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa.”
Currently Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.
Besides this, the company owns a huge collection of video, voice and text based applications like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.
Mahindra Comviva manages an operator’s complete music and infotainment services portfolio bringing together content technology platform, discovery, analytics and recommendation tools, storefront management and business and marketing expertise to drive growth and usage.
Recently Mahindra Comviva has been awarded the most innovative company by Global Telecoms Business Innovation Awards 2013 for Managed Music services to Airtel Africa for Hello Tunes.