">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Saturday, January 16, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Business

Brand Identity Best Practices.

Ifeanyi Abraham by Ifeanyi Abraham
7 years ago
in Business, Tech
9 min read
0
audioage-brand-identity-car-design-evans-akanno

audioage-brand-identity-car-design-evans-akanno

This appeared on Evans Akanno’s blog here: http://bit.ly/Evansakanno

Brand identity is like sign language. I mean how would you know what to do if you cannot identify a sign, right? So basically people will spend time teaching signs to themselves until they’ve become used to it and respond almost unconsciously when they arise. Logically speaking, you would spend more time teaching complex signs to people than very simple signs that could serve the same purpose. And if it were a game, the guys with simpler signs will have even more people identifying to with them and what they stand for than the guys with complex signs.

In brand identity, it’s a lot more complicated. As a business, your primary goal is to overwhelm your target audience with your type of product or service in order to dissuade them from competition and eventually get them accustomed to your brand. Designs are imperative at this point because they serve as a reminder of the quality of service, whether good or bad, that was delivered by the brand.

Once you are certain about the quality of your product or services, you need to start worrying about the quality of its designs that your target audience will be identifying with – Your Brand Identity. Here are few things to note for your business’s brand identity:

4 Important Things to Note When Building a Brand Identity

Represent your Brand Ideals
You cannot represent water with black or agriculture with red; same thing goes with images. No one would identify easily with brands whose colours/images are misrepresented. These misrepresentations are quite rare to find but I’m sure you get the point already. Take a look at the Brand Identity designs below for Seun Oduntan farm.

READ  South Africa’s Telkom To Start Intalling LTE-A Across The Country

Evans Akanno designs

Related posts

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0

How to fuliza by Safaricom guide

January 15, 2021
0

ASUS debuts new ZenBook Duo | Pro Duo, VivoBook, ExpertBook and Chromebook laptops at CES 2021

January 15, 2021
0
signal-apps

Is Signal That Different From WhatsApp? Here Are 5 Ways It May Be Different

January 15, 2021
0

Notice how the image of the tree and the colour green all represent the brand ideals which are farming and agriculture.  The need for proper imagery and colour is key to better interpretation by a brand’s target audience as well as easy identification. Your Brand Identity designs are viewed almost momentarily by your target audience so it is important that they speak almost instantaneously.

Uniformity across all materials

You cannot have entirely different designs on different things, it’s that simple. It could get clumsy and eventually confusing if you have different designs with different adaptations. Consistency will help your consumers identify your brand on just about anything. Designs should maintain a particular type of font, colour and imagery on every material. See a case study below.

Audio age Evans Akanno designs
Audio age Evans Akanno designs

Simplicity – Ambiguity Ruins Everything

Ambiguous designs cannot possibly be implemented with ease on a whole lot of material. Simple designs are way easier to implement on materials and since we are talking about consumer perception and things that would be easy on the eyes, why then should we encourage ambiguous designs. It’s very tricky to express all your brand ideals in one design but then, that should concern the creative design agency that you’ve hired. Resist from all temptation as a business owner from owning a physically attractive design or get smitten by its practicability. Still thinking ambiguous?

READ  Paylater.ng Now Issues 1,000 Loans Daily

 

Distinguishable Designs

I would caption this as unique designs but you see in brand identity, due of the abundance of competition with similar products and services you offer, your designs are expected to be easily differentiated from the rest. Take a look at the Ariel, Omo and Klin brands, all detergents. If you do laundry on your own, I am sure that you might have experimented with these three or isn’t that correct? Now if I turn these detergent packs face down where you are unable to view clearly the brand names, would you still be able to identify which one is which? If the answer is yes, then you have just witnessed effective brand identity designs.

 

Proper Brand Identity Manual

Big brands compile instructions for the usage of their designs into brand identity manuals. These manuals show acceptable and unacceptable usage of their brand identity designs. Usage on websites, clothing gear, stationery, prints, banners, ads etc. This sort of manual allows for consistency in usage ease brand identification among your target audience.

Finally, you should know that your brand identity isn’t just your business, it is you as well. So be your designs – very unorthodox but true. Wear your colours. Not just clothing gear but your business website, your sporting gear if you are into sports, and any other thing that adding your brand colour won’t look weird on. In other words, don’t be extreme. Don’t wear a green blazer instead of a green tie.

 

Readers 1,777

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Ifeanyi Abraham

Ifeanyi Abraham

Ifeanyi Great Abraham is the Senior PR Manager of eTranzact International PLC, a payments and financial services giant in Nigeria. He also held the role of Public Relations Strategist at Konga.com, Nigeria’s largest online marketplace valued at over $50 million. He studied Economics at University Of Lagos before entering the tech space with iROKO Partners Limited, a startup valued at over $20 Million A startup believer with his major motivation being to cause positive changes in the evolving world of technology and business with his often crazy/genius ideas and via constructive collaborations.

Related Posts

cryptocurrencies

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0
How To

How to fuliza by Safaricom guide

January 15, 2021
0
Tech

ASUS debuts new ZenBook Duo | Pro Duo, VivoBook, ExpertBook and Chromebook laptops at CES 2021

January 15, 2021
0
signal-apps
Tech

Is Signal That Different From WhatsApp? Here Are 5 Ways It May Be Different

January 15, 2021
0
Tech

Between WhatsApp, Facebook And Signal Which Platform Collects More Personal Data?

January 15, 2021
0
Tech

HTML5 Tech Takes Over from Flash to Advance E-Sports Industry

January 15, 2021
0
Business

Cellulant Group CEO Ken Njoroge to step down in June

January 14, 2021
0
uganda-8
Tech

This Is Why The Ugandan Web Is Currently In Turmoil And Their Internet Has Been Shutdown

January 14, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

What You Need To Know To Manage Your Network Effectively

January 16, 2021

Baidu establishes an Intelligent electric vehicle arm to bring autonomous cars on a road near you

January 15, 2021

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021

How we can all contribute to the Green revolution 

January 15, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: