Going.co.za Wants To Be Africa’s Leading B2B Marketplace For Wholesalers

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Going.co.za, an online business to business marketplace for wholesalers has launched to enable buyers, small and medium sized businesses, traders and retailers throughout Africa access heavily discounted inventory, and offer manufacturers, distributors and retailers an alternative sales channel to quickly monetise surplus stock.

According to the team, the marketplace aims to be the top marketplace for clearing and stock liquidation of ageing, counter-seasonal, clearance, returned, surplus, distressed and end-of-range products.

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Founded by Paul Greenberg, Peter Moyo of Amabubesi, Nevil Bear, Ismail Hendricks and Jonathan Kantey recently the portal promises state-of-the-art Internet security and payment technology to give clients a secure environment and accept all major credit cards such as VISA, MasterCard, American Express and Diners Club.

Going.co.za delivers to  Johannesburg, Pretoria, Cape Town, Durban, Port Elizabeth and Bloemfontein and nationally in South Africa with a typical delivery time of 3-5 days in major centre’s and up to 7 days in outlying areas. Orders above R2000 without charge while orders below R2000 have a delivery fee of R75. They deliver out of the country too but on email request.

According to co-founder Paul Greenberg‚ who also founded DealersDirect Group‚ a leading online retailer in Australia, the launch comes at a time when international e-commerce players are eying the country for domination. Apart from MIH Naspers, investors like Rocket Internet have set up several online shops in the country but still there is room for more players, especially the local ones.

Going.co.za will solve the headaches retailers‚ wholesalers‚ distributors and manufacturers in South Africa, and internationally. It will be the marketplace for bulk, discounted, returned and unsold stock for resellers and will help other online retailers clear their stocks and warehouses of unsold stuff and lead to efficiency.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba