Zomato.com, India’s most comprehensive online restaurant and nightlife guide recently launched in Johannesburg and Cape Town, went live today in Pretoria aiming at serving the growing internet population.
Zomato is available on the web (www.zomato.com/southafrica) and on its free mobile apps for BlackBerry, iOS, Android, and Windows Phone.
Zomato.com provides in-depth information on over 350 restaurants in Pretoria, making it the most exhaustive restaurant discovery platform in the city for anyone looking to dine out, have food delivered, or order take-away. Zomato’s strength is the information it provides on the restaurants, such as scanned menus, photos, mapped coordinates, and user reviews. On mobile, Zomato’s award-winning app is location-aware and suggests the best restaurants around a user’s physical location. All of Zomato’s web features are available and fully supported on the mobile app.
In Pretoria, Zomato is looking at signing around 350 restaurants of which 35% are fast food restaurants. 70 of the 350 restaurants in Pretoria are African and Italian.
According to Pooja Khanna CEO – Zomato, South Africa, “We’ve been expanding our geographical footprint aggressively over the past few months, and South Africa is an important market for us. The response from Johannesburg and Cape Town has been overwhelming. In addition to the large number of users we see visiting Zomato, restaurant owners also see the value that Zomato adds to their business, and we’re expecting this trend to continue in Pretoria as well.”
Zomato is currently present in 8 countries: India, UAE, UK, the Philippines, Qatar, Sri Lanka, New Zealand, and South Africa. The Johannesburg section was launched in April 2013, followed by Cape Town in July. The Pretoria section will now be available to all web and mobile users. People who have the mobile app installed will be able to select Pretoria from the list of available cities without having to update the app. The app provides in-depth information such as scanned menus, mapped coordinates, contact details, pictures, user ratings, and reviews for over 117,400 restaurants worldwide. It covers over 3,350 restaurants between Johannesburg, Cape Town, and Pretoria.
With a combined web and mobile traffic of over 15 million users per month, Zomato is ranked among the top 2,500 websites in the world. (Source: Alexa). Zomato has recently given its product a major overhaul by integrating social features deep into the product. This makes it the only vertical social network of its kind, based on a rich and credible content base. Users can choose a network of credible foodies & friends to follow, and get restaurant recommendations from them, or send one another direct messages to plan meals and get-togethers.
Zomato plans to further expand its reach into continental Europe, the Middle East, South America and South-East Asia in this calendar.
