Call it temporary adoption, Samsung is making the mobile social network BlackBerry Messaging (BBM) available on Samsung smartphone users in Sub-Saharan Africa. However this is a limited offer as it runs until 20h00 on 24th October this year.
“The anticipation is high. We are delighted that we are able to offer our loyal customers an advantage to download BBM. We are confident users will enjoy the Samsung experience to which they have become accustomed to,” said George Ferreira, VP and COO of Samsung Electronics Africa.
The chat service will form part of Samsung’s Messaging Hub as a complementary addition to the other messaging services that Samsung customers already enjoy, including Whatsapp, WeChat and Samsung’s propriety messaging service ChatON.
BBM offers Samsung GALAXY smartphone users an extensive range of features, including BBM chat (one-to-one or multi-person chat), BBM Groups that let customers invite up to 30 friends to chat together, as well as the ability to share photos and voice notes.
“We are excited to work with Samsung to launch BBM to their customers in sub-Saharan Africa,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry. “Samsung customers will discover what makes BBM so popular – they’ll enjoy a fast, reliable and engaging mobile messaging experience.”
BBM is now available for Samsung GALAXY Android smartphones for free from the Samsung App Store. Due to the high demand and volume, certain measures have been put in place to ensure a smooth roll-out across the Sub-Saharan African continent:
So does one install; go to BBM.com in the Samsung App store then download it,open the App once it is installed and enter an active email address in order to place the user in a queuing system. Finally,a notification will be sent through the email submitted and the user can now sign in.
A 24hr offer from one brand to another, questions would be roaming in anyone’s mind. Doesn’t WhatsApp do the same thing? Why would someone download an App they would use for 24hrs? Or could it be that Blackberry has some issues that Samsung is helping them solve? Well as long as the consumer is enjoying much of this speculation doesn’t matter.