Kenya’s largest online restaurant guide and reservations engine, EatOut has partnered with online food ordering platform, Hellofood to offer online food ordering to EatOut users for the first time.
The deal will see EatOut users order food from their favourite restaurants online via Hellofood.com – dramatically increasing convenience and choice when it comes to placing delivery orders.
According to Mikul Shah, CEO for EatOut Africa, “We’re extremely excited about this partnership, which we hope will dramatically improve convenience and variety for foodies in Nairobi and beyond. Online food delivery is expected to grow quickly over the next 12 months and Hellofood are perfectly positioned to make a big impact in the market.”
EatOut’s restaurant pages will have new buttons and banners that link seamlessly to Hellofood.co.ke, where users can then place delivery orders from the restaurant they were originally browsing. Through a sophisticated customer care system, users will get a great food ordering experience with huge choice and fast delivery – whether they’re stuck at the office for lunch, looking to place orders for their family at home, or even contemplating the organization of office parties and catering.
Just a few quick clicks of the mouse will have meals heading straight to wherever they are, or alternatively they can call EatOut or Hellofood directly to place their order with a customer care representative.
The news comes just a few months after EatOut announced a US$200,000 investment which saw Netherlands based Africa Media Ventures Fund acquire an additional 7.9% equity in the company.
The deal is also an important step for Hellofood.
CEO for Hellofood.com Africa. Joe Falter said: “Today marks an important step for us in our mission of making food ordering fast, easy and fun. Hellofood.com and EatOutare a perfect match, each having built technologies that brought radical convenience and choice to users via the internet, for the first time. As soon as we entered the Kenyan market we started talking to EatOut as our services are perfectly complementary. EatOut’s history of rapid growth and disruptive innovation match Hellofood’s DNA 100%”
Hellofood.com,with its affiliated brand Foodpanda has online food ordering platforms in 30 countries across 4 continents. Clients of EatOut’s 700 plus restaurants will now order food via Hellofood.co.ke and have it delivered within 45 minutes.