Samsung Launches Smart Africa Tour in Lagos


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Samsung Electronics last week fulfilled plans to launch its Smart Africa Tour in Lagos on 2 November 2013, in the drive exhibit its massive range of latest technologies to customers while offering an opportunity to utilize the consumer electronics.

At a press conference, the Managing Director of Sumsung Electronics West Africa, Mr. Brovo Kim announced that the event would provide first-hand exposure to the latest innovation in all of its product categories including home appliances, mobile phones, audio-visuals, digital cameras and IT solutions that are built for Africa while promote a smarter way of living.

Founded by Lee Byung-chull in 1938, Samsung has since grown from merely trading as a consumer market trader to a multi-million electronics firm dedicated to making better semiconductors, skyscrapers, plant machinery, cars to mention a few. It’s branches have also spread worldwide including Africa, of which is of no wonder the Smart Africa Tour found its way to Lagos last week.

“In our more than ten years of doing business in Nigeria, we have seen the country’s rapid evolution to a technology-savvy market that is heavily reliant on same to drive everyday life. We are happy that Nigerians have given us the opportunity to play a major role in this evolution,” Kim said.

Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim said the Samsung’s tour leverages on three key strengths – new technology, innovative products and creative solutions, which would enable the company engage Nigerians with the Samsung brand story and also give back to society through its corporate social responsibility activities.

“Today, the Samsung brand has a huge percentage of the consumer electronics and digital media market in Nigeria and indeed the whole of Africa,” Kim said, noting that it is a testament to their understanding of the unique needs of the African market and Africa as a whole. ”

“We are very proud to open up our brand to consumer engagement and to support our communities with the Samsung Smart Africa Tour. This is our way of showing our appreciation to our loyal customers,” he said.