Farmers in Kenya know their value in the agricultural sector and have chosen to embrace technology and have began using M-farm. It has been noted in the by ICT4Ag Summit that was hosted in Kigali, Rwanda, that technology has made a radical difference in the agriculture production in the East African region.
M-farm has enabled many small scale commercial farmers to get information on the retail price of their produce; it ha also them to directly engage with manufacturers as well as link up with potential buyers of their stock.
It had been established that in the past the farmers had to go directly to these parties to source information about the product, but this has been nade easier thanks to the app. With the ability to link to a homepage through a mobile app farmers are able to stay ahead of trends and use credible information to make critical business decisions, including the right time to go to market with produce.
As for Safaricom subscribers, the service can be used by sending an SMS to the number 2025. The service is also available to android users in the app store under the Utility category.