In a move to improve hygiene among Kenyan households, Kronex Chemicals – a households’ products manufacturer – has today launched an awareness campaign dubbed ‘Germ-Free Kenya’ using an interactive billboard and an Android app for Kenyans to get regular updates on tips on how to improve hygiene.
The company will also engage in door-to-door nationwide sensitization on ways to improve hygiene especially among the low-income earning class who may have limited access to affordable hygiene-enhancing solutions. The campaign launch shall culminate in a consumer launch to take place on Saturday November 16 and Sunday November 17 at the Sarit Centre mall from 10.00am onwards.
The launch of the campaign comes at a time the country has seen an invigorated drive to sensitize the citizenry on hygiene in line with the health pillar of the global 2015 Millennium Development Goals that seek to reduce child mortality and improve health among people across the world.
Kronex will also introduce its cost-effective dish-washing and multi-purpose liquid soaps in the Kenyan market targeting both middle and low-income earning classes.
Speaking at the launch, Kronex Chemicals Managing Director, Mr Ronak Shah expressed his delight to be the first in the market to tie up a commercial engagement with a noble exploit that will benefit the Kenyan community.
“Our products use a scientifically formulated formula to cut through stubborn stains, while taking utmost care to be gentle on one’s hands. Together with its considerably affordable pricing, Basil will be a market leader in the germ-free campaign we have introduced in the country,” he said.