Breaking: Apple Acquires Israeli 3D Sensor Startup PrimeSense For $345 Million

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primApple has acquired Israeli 3D technology firm PrimeSense for $345 million according to reports from the Calcalist.

The Tel-Aviv firm builds 3D sensors for use by firms building TVs, smartphones, computers, robotics, healthcare among others. The firm is known for sensing technology that gives digital devices the power to show a scene in 3D. One of its known client’s is Microsoft’s Xbox Kinect.

Though information is still scanty, Apple’s acquisition will help it take 3D sensing and natural interaction to everyone via its devices.

PrimeSense is Apple’s second company to be acquired from Israel after it acquired Anobit, a flash storage chip maker January last year.

The Calcalist also adds that PrimeSense had raised $85 million from VC’s in Israel and U.S.  such as Canaan Partners Global, Gemini Israel and Genesis Partners among others who have probably had a reasonable exist.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba