Google Gives $2 Million in Grants to Samasource for its Technology-Driven Social Innovation

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Google has granted, $2 million to Samasource, a non-profit that trains and provides computer-based work to impoverished women and youth with operations in Haiti, India, Kenya and Uganda.

The $2 million Google Global Impact Award will be used to create technology-enabled jobs for thousands of youth and women globally, to enhance Samasource’s robust technology platform, the SamaHub, and to support expansion of the organization’s  microwork which gives digital skills and jobs to women and youth for free.

“We are grateful to receive this investment from such a forward thinking and leading organization as Google,” said Leila Janah, founder & CEO of Samasource. “Being able to benefit from Google’s engineering support enables us to effectively and efficiently serve more marginalized women and youth than ever before while also delivering high quality, affordable services to our clients. With this generous support, we will dramatically change the lives of thousands of poor women and youth by providing them with what they want most: fairly-paid work.”

Samasource was founded in 2008 and trains these women and youth to fulfill the digital needs of large global brands such as eBay, Google, and Microsoft. To date, Samasource has connected more than 4,000 marginalized people in Africa, India, Haiti and the U.S. to paying work, totaling over $2 million in wages paid out.

“We are excited about Samasource’s unique combination of technology, operations and mission to help reduce poverty around the world,” said Chris Busselle, principal of Google.org. “We look forward to supporting Samasource’s mission to make an even greater impact on those in need by offering them a sustainable gateway into the digital economy.”

Apart from the $2 million grant, Google is a client of Samasource and provides jobs directly to its teams in Africa.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba