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Home Startups MobileContent Gives Ghana A Greeting Card App

MobileContent Gives Ghana A Greeting Card App

by Caroline Vutagwa
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The new Cards Café which has been launched by Ghana’s MobileContent, will give its users a swill time to those who like sending little sweet nothings to their loved ones.

The new electronic greeting cards application allows users to customize cards with pictures, as well as text, voice and video messages and send to their loved ones.

Don’t be late, Cards Café is already available for download on Google Play Store (Android), Blackberry (BB) and Java, and it has a catalogue of greeting cards for Christmas, Birthday, New Year, Valentine’s Day, Father’s Day, Mothers Day, I love you, I miss you, Congrats and for other occasions.

Each category in the catalogue brings up several options in terms of the design of cards one can choose from, and it also allows the user to customize the card to his/her own preference before sending to the receiver via SMS.

General Manager for Innov8, a subsidiary of MobileContent, Jonny Abdallah said that the app is available for free download, except the normal SMS charge for sending the card, adding that the receiver would usually get SMS in the form of a link to the internet where the card is available for viewing for free.

“The reason for using the SMS platform is because not many people have the app on their phone yet. But once many people download the app, every activity will be brought unto the ‘Cards Café’ platform just like the other web-based messaging platforms and the SMS charge will be eliminated,” he added

The app allows 40 letters for the text message, but plans to increase it to about 160 letters later on. The company also plans to enable the addition of up to 30 seconds of voice and or video recording to cards before forwarding.  The current version of the app allows the user to add text message and or attach pictures for free, but the voice and video attachment features would be at a minimal cost to the user when they come on stream.

“The app allows pre-sending of cards. This means you can send a card either immediately or set a reminder on your phone so the card would be sent on the date you select. So you do not need to commit people’s birthdays and other special dates to memory – just prepare the card and set the date and the app will automatically send the card on the date you set,” said Abdallah.

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