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Nigeria’s MailCliq Wants to be Africa’s MailChimp With Affordable Email Campaigns

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newsletterNigeria’s MailCliq™ is Web based software for email newsletters that lets you send trackable email campaigns and newsletters at an insanely low price. MailCliq™ comes complete with graphical reports and analytics, subscriber list management, as well as the ability for automated bounces and complaints handling.
Speaking to TechMoran, Idowu Akinrelere Co-Founder, MailCliq told TechMoran, “MailCliq™ was born out of the frustration that comes with paying for expensive email campaign services. No doubt Mailchimp and Campaign Monitor are great email campaign services but the price gets up to hundreds of dollars for only one email campaign. As our subscriber base grew, the cost of our campaigns seemed to grow exponentially.””We weren’t asking for much. All we wanted was just a newsletter application that would enable us to manage subscribers, send campaigns and view reports at reasonable prices. What we found were services that were either way too expensive or flat out ugly,”said Akinrelere. “So we asked, “Why not create one ourselves?” We decided to build one and make it available to everyone else that is as tired as we are of expensive email campaign services.  As a result, MailCliq™ was born.”Dubbed as Nigeria’s first email newsletter platform,  MailCliq crew say its the first email newsletter platform built with adequate consideration for the African Market and they add that they are not only working hard to make it support local currencies and local payment options in Africa and other emerging markets but also building it to be Africa’s most viable platform for Email Marketing.”Our overall aim at MailCliq™ is to help enterprises across Nigeria and Africa to maximize their online marketing budget our real-time, in-depth statistics and analytics of email campaigns. Our clients get graphical reports with beautiful visuals to visualize results of every campaign in a beautifully formatted, graphical report,’ he said.


MailCliq promises easier list and subscriber management complete with user contact import or deletion, ability to add custom fields, single/double opt-in, custom subscribe/unsubscribe confirmation page, and an API to add user lists. Whether on  mobile or desktop, users can setup automated marketing campaigns and engage with their contacts with ease.

The cloud hosted service requires no installations and users can use it on the go to send email newsletters from anywhere on PC, tablet or mobile device that has an internet connection. At the moment, MailCliq™ accepts payment via PayPal, 2CheckOut and Interswitch (Nigeria) in either Nigerian Naira (NGN) or United States Dollars (US$). The team says it’s integrating additional payment platforms to accept currencies from more African countries.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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