​CEO Weekends: Noamini Appoints Ex Googler to Build Google-Like Ad Partnerships

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indexNomanini has appointed Kuda Mushambi, ex-Manager of Publisher Partnerships at Google, UK as its Chief Commercial Officer in a move that is expected to see him push the firm’s expansion within Africa and in other emerging markets further abroad.

The business development specialist  was responsible for the sale and delivery of Google’s advertising platforms to enterprise online publishers in the UK and Nordics and also oversaw the sale, implementation and rollout of technology platforms which made the firm revenue-positive.

Mushambi is expected to build similar partnerships in the informal market, enabling people to build their businesses on Nomanini’s payments platform.

“I am ecstatic to join the Nomanini team at a critical time in the organisation, where the need for payment solutions in the informal market is incredibly large and practically untapped. The applicability of Nomanini’s technology across different industry verticals, in virtually every geography worldwide and towards an immense number of people make this a transformational company that I’m proud to join,” said Mr. Mushambi in a statement.

Before he joined Google, Mushambi was Senior Manager (Technical) of Mobile Accounts at Microsoft, where he worked with mobile partners to drive revenue growth by enabling mobile partners to build devices and manufacturers to build mobile devices to market with global mobile operators.

Combined with this deep technical knowledge is his ability to formulate and deliver upon solid business strategies, stemming from his background in business and an MBA from the London School of Business. Mr. Mushambi received his BS in Engineering and Applied Science from California Institute of Technology and his MS in Aeronautics and Astronautics from the University of Washington.

In a statement, Vahid Monadjem, Nomanini CEO said,“Kuda is a great fit for Nomanini. His global business development experience, underpinned with his solid technical background are just what Nomanini needs in this exciting time in our journey. As important as his capability, is that he suits our team culture well and shares our values. I am looking forward to working with him.”

eVA Fund’s investment director and member of Nomanini’s Board of Advisors Brian Hirman, said  Noamini’s next step is to grow the adoption of it’s high-end technology across Africa and the fund is confident that Kuda can achieve that.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba