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CEO Weekends: Eskimi Launches on Android to Take on Emerging Markets

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Android1Today, mobile-only social and dating network Eskimi has launched its new Android version in a move it says will improve user  experience and offer a better chatting experience.

Vytautas Paukstys, CEO of Eskimi in a statement said, “We have introduced our first Android version more than a year ago and saw how active Android users are in Nigeria. We have collected all requirements and launched a new version today. We are very happy to see that our users are even more engaged with the new app.”

The firm said that Android users currently account for 11% mobile internet users in Nigeria and the number of Android users are even higher in other African markets such as Ghana and Kenya where the share of Android users is more than 20%.

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The network expects users to continue being active on Android and on other platforms of Eskimi. At the moment, the normal usage per day would be that the user would browse our full mobile web version for 40 minutes and then jump on the Android app for another 40 minutes of instant chat, Match game and profile browsing. This increases the total time of the Android user to 1 hour and 20 minutes per day.

With over 15 million members, the network created 100’000 Fanclubs or communities based on their own interest. The Fanclubs also allow brands to create their own branded communities inside the Eskimi network and reach as many customers as possible. Firms that have Fanclubs include Nigeria’s Glo, Airtel, MTN, Pepsi, GTBank, FCMB.

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According to Paukstys,the fanclubs have a better and more engaging reach than Facebook Pages and the most popular fanclubs are personal, education, automotive, music, technology, sports. With the growth of Android in Africa, Eskimi is expected to grow by leaps and bounds everyday and across the emerging markets.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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