Looks like everyone is shifting from their comfort zone, first it was Nokia going Android from their traditional windows; now it is Apple, though different it still applies. There has been a report that the company has been working on an Android app to expand its iTunes music service to the rival platform as it also looks to develop a music streaming service to rival Spotify.
The reports claim that Apple is looking to deal with a double-digit decrease in download sales at Apple’s iTunes Music Store. The decline having come from the double impact of faster Android sales and increased use of music streaming services.
With this advancements, of course it will start with the west then trickle down to Africa, Google Android is too attractive to ignore.
Apple already has a streaming service with iTunes Radio, but it is significantly more restricted in what it offers compared to rival services.
With this in consideration, is believed that Apple is in talks with record labels to get more exclusive music offers to help stem the decline, though it may not have a great impact on the chances of a customer buying an iPhone over and Android or other device.
What Apple’s iTunes is looking to do is to expand its reach into the fast growing music streaming market where it is weak, and finally making its music catalogue available to the much larger Android customer base.
To appease the music labels, Apple is also working on cleaning up the iTunes platform to remove confusing duplicates of tracks and improving its catalogue control to ensure that content that is out of copyright in one country is not offered for free download in another.