With this advancements, of course it will start with the west then trickle down to Africa, Google Android is too attractive to ignore.

Apple already has a streaming service with iTunes Radio, but it is significantly more restricted in what it offers compared to rival services.

With this in consideration, is believed that Apple  is in talks with record labels to get more exclusive music offers to help stem the decline, though it may not have a great impact on the chances of a customer buying an iPhone over and Android or other device.

What Apple’s iTunes is looking to do is to expand its reach into the fast growing music streaming market where it is weak, and finally making its music catalogue available to the much larger Android customer base.

To appease the music labels, Apple is also working on cleaning up the iTunes platform to remove confusing duplicates of tracks and improving its catalogue control to ensure that content that is out of copyright in one country is not offered for free download in another.