Free Classifieds Site Locanto Launches in Africa to take on OLX

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Sam Wakoba
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locantoFree classifieds website for users to sell and buy just about anything in over 50 countries has launched in several African countries and other emerging markets to help everyone sell or buy online with ease.

Developed by Yalwa, a German business directory, Locanto provides local classified sites worldwide allowing users to sell something, find a job or offer an apartment for rent online.

Now available in Cameroon, Congo, Ivory Coast, Kenya, Mauritius, Nigeria, Morocco, South Africa, Tanzania, Uganda and Ghana, Locanto is also available in 50 other countries around the world apart from Europe where it was originally founded in 2006. Later the same year, the site expanded to US and then into all major English-speaking countries. Its now available in over 50 countries around the world.

Why Locanto might be a competition to Junkmail, Gumtree, OLX, TradeStable, Tonaton and others is because Locanto says it’s ads will always be cost and spam free but every other classifieds says so, and after some traction starts to charge commercial users.

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Locanto-team

The firm says posting on its site is as easy as posting ads to a local newspaper and the ad remains live for 60 days. It’s available as a web platform, an iPhone app and as an Android app on the Google Play Store.

The apps just like Locanto’s web version allow one to search items, post ads, contact users, upload their ads and pictures quickly, communicate anonymously with the integrated messaging system, edit their ads and simply stay in touch with the marketplace for best offers.
For it to be made known, Locanto might need a huge digital advertising budget to pop up everywhere online if it has to have significant visitors to the site. At the moment, Naspers is hiring more and advertising allover to further push OLX to make it a household name.
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Sam Wakoba
Sam Wakoba
http://techmoran.com
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba
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