Hotels.ng is Built to Stay Not to Sell Like Jovago Says Founder

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hotelsEven after Rocket Internet’s Jovago announced expansion into Kenya and Senegal.Hotels.ng founder Mark Essien believes Rocket Internet’s quick exit model might not succeed in Africa especially for its hotel booking platform Jovago.
With a team of 6 people sitting at phones and internet around the clock daily receiving calls and internet bookings from Nigerians, for its over 3600 hotels on the platform, Hotels.ng says they are in the country to stay, unlike Jovago their competitor.
“The Rocket Internet model is to build something that they can sell as quickly as possible. We are building to stay. Hotel booking is about the hotel managers knowing you are here to stay and that they can trust the partnership to still be around in two years,” Mark Essien, Hotels.ng founder told TechMoran.
Essien says he is not worried of Rocket Internet’s Jovago which has slightly over 2000 hotels in Africa as it might soon be sold to a third party,unlike Hotels.ng which is here to stay. Essien says at the moment, the firm is has partnered with many online payment providers such as Interswitch to power its online payments and is aiming at being everywhere in Africa booking hotels for people.
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Hotels.ng’s other competitor is WakaNow, which is an all-round travel agency, unlike them, a field Essien says he has no plans to venture in. Another competitor, NiteStay is perharps Hotels direct competitor. Hotels is focusing on hotels and will not be distracted by venues or airline booking, even with growing demand as Africa’s middle-class grows.
Launched in Jan 2012 by the Nigerian-born and Berlin trained robotics engineer, Hotels raised a $250,000 seed funding from Nigeria’s Spark is not looking for new funding yet as its operating at a small profit.Essien says technology has always been his passion, and he’s excited about the impact that this can have in Africa.
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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba