The training will entail platforms such as Facebook,Twitter, LinkedIn, Pinterest, Instagram and blogs and video sharing platforms such as YouTube and Vine where consumers can freely engage with the companies whose services or products they consume. BAKE says these platforms have an ever increasing number of Kenyans online discussing, critiquing and sharing their experiences about brands and product reviews and ratings.
The event targets online media influencers such as Brand Managers, Sales and Marketing Managers & Media Agencies to help them better execute their firms Digital Marketing Strategies.
The topics to be discussed:
a. How do Digital Marketing Strategists find and engage online influencers
b. What value do institutions/ Corporates look for from online digital providers
c. Why do Analytics matter?
d. Dealing with institutions directly or with Media Agencies – What works and what doesn’t
e. Requirements – Legal documents
f. Engagement terms
g. Why associations like BAKE matter
h. The fine line – Disclosure, sponsored content, endorsements and Opinions
The training will be moderated by Mark Kaigwa.
The training workshop will feature a panel of the following industry professionals:
1. Manoj Changarampatt – Director, Mobile and IT – Samsung Electronics East Africa
2. Asif Khan, Head of Social Media / Community Management – Squad Digital
3. Maryann Michuki – Digital Media Manager, Safaricom
4. Ahmed Salim, General Manager – Qube
5. Racheal Ndungu, Headof Marketing and E-Commerce, Jubilee Insurance
The training will be free to all BAKE members and Ksh. 500 to non-members. You can sign up your attendance here.
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
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