The training will entail platforms such as Facebook,Twitter, LinkedIn, Pinterest, Instagram and blogs and video sharing platforms such as YouTube and Vine where consumers can freely engage with the companies whose services or products they consume. BAKE says these platforms have an ever increasing number of Kenyans online discussing, critiquing and sharing their experiences about brands and product reviews and ratings.
The event targets online media influencers such as Brand Managers, Sales and Marketing Managers & Media Agencies to help them better execute their firms Digital Marketing Strategies.
The topics to be discussed:
a. How do Digital Marketing Strategists find and engage online influencers
b. What value do institutions/ Corporates look for from online digital providers
c. Why do Analytics matter?
d. Dealing with institutions directly or with Media Agencies – What works and what doesn’t
e. Requirements – Legal documents
f. Engagement terms
g. Why associations like BAKE matter
h. The fine line – Disclosure, sponsored content, endorsements and Opinions
The training will be moderated by Mark Kaigwa.
The training workshop will feature a panel of the following industry professionals:
1. Manoj Changarampatt – Director, Mobile and IT – Samsung Electronics East Africa
2. Asif Khan, Head of Social Media / Community Management – Squad Digital
3. Maryann Michuki – Digital Media Manager, Safaricom
4. Ahmed Salim, General Manager – Qube
5. Racheal Ndungu, Headof Marketing and E-Commerce, Jubilee Insurance
The training will be free to all BAKE members and Ksh. 500 to non-members. You can sign up your attendance here.